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About mr alex

[Eagle]  a symbol of strength, keen vision, perseverance, commitment, and courage.

Eagles are a rare species that possess the ability to overcome obstacles and soar above everyday life.

mr alex reading his book.jpg

mr alex's Bio 
(travelling the road less travelled)

By the age of 13, I was already working as a Milk Delivery Boy, then served my Apprenticeship as a Printer, and led a Union Strike by the time I was 21. I emigrated to South Africa and, at the age of 27, led my first business turnaround reducing the plant headcount by 150 people, closing down an under-performing division and in the process produced recurring profits of a previously heavy loss-making business.


I led the UK turnaround and transformed a previously state-owned unionised Government Printer into a profitable cash cow within two years.  I was instrumental in securing a 7-year £700m contract by ignoring local management, working directly with employees to collapse queuing and waiting times, and massively reducing waste levels and installing quality management processes. 

When the Board of my Fortune 500 company refused permission to build a new customer-dedicated near-site fulfilment centre for our global customer (we'd just secured a large multi-year contract), I 'borrowed' a friend’s warehouse, had him hire 100 temporary employees and set up the world’s first ‘Virtual Factory' - within a month. This 'Virtual Factory' resulted in creating over 600 new jobs in both the UK and USA. When the Chairman discovered what I had done, he promoted me to CEO (UK).


I led the UK arm of a Global Software Documentation business that grew from nil to $1.2billion in just 7 years.  I was selected as one of Europe’s “Top 20 European Market Makers” (Computer Reseller News) in recognition of my contribution to launching IBM’s first-ever PC clone (Ambra) and my innovative product fulfilment management system. Amongst other awards, I was elected Global Salesperson of the Year of a

$1 billion Global Software Enterprise and UK Business of the Year (UK Trade Magazine).

I eventually became disillusioned with the Corporate culture. With the backing of one of the largest major Venture Capital firms, I tried to buy the UK arm of their global business. The corporation would not sell it to us, and as I was the sitting CEO, and not unsurprisingly,  agreed that I should resign. 

I realised that I had become a 'Business Doctor', having earned my 'Doctorate' in the school of hard knocks!  It wasn't long before another Venture Capitalist approached me to advise on their investment in an underperforming manufacturing business based in Poland. After a consultancy period, I moved to Poland (I don't speak Polish) and was eventually appointed President. I replaced the entire executive management team with a small group of talented Polish executives, trained customer service employees in multiple languages, ramped up export sales and implemented an open Leadership style.  We broke down previous barriers by communicating our progress with all employees and held regular family events for employees, families and supported local charities. Within 3 years, the business was a success, and we sold it to a strategic buyer.

Humility comes from

a complete lack of arrogance.

A senior manager by the age of 27 and with over 40 years of experience in Leadership. I climbed the greasy pole from Apprentice to CEO in different companies, continents,  countries and industries. I held Leadership roles, including Chairman, CEO, President and Managing Director, and worked and lived in Western and Central Europe, the USA, Asia and Africa. I have fired hundreds of people, but thankfully, and in true Leadership style - created hundreds of more jobs through leading start-ups, developing existing businesses, introducing and launching innovative new products and services whilst collapsing time to market from months to days. I had Leadership roles in diverse sectors such as Computer Hardware, Software, Graphic Design, Research & Development, Medical Devices, Printing, Packaging, Logistics and Fulfilment.

I enjoy mentoring high potential business executives in diverse markets and sectors. In recent years

I helped those working in the Aviation, Medical Devices, and Retail Sectors. These businesses are quickly becoming a success, diversified, profitable, cash-rich and online. I help executives focus and develop their skills and knowledge -  whilst encouraging and cajoling them to Learn, Listen and Do It!

Promoting Change Leadership in our 21st Century
It's Free! 


"Pick the best ones, give them a hard time
- but remember to build their trust"
mr alex's New Book
"I found it a very interesting read, especially some of your earlier history. 
I think the combination of autobiography and business lessons works well
and the 'it does matter' concept pulls it all together. 
All in all, easy to read and easy to follow, I felt there were a lot of practical lessons that business Leaders could put into practice."
Mike -
North Yorkshire
images below are from my book 'it does matter'
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excerpts from

it does matter
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