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What a Leader Does

So, you want to be a Leader?

Firstly, learn what a Leader actually does rather than what you imagine they do. Leadership is primarily about getting things done.  Leaders do many things that are fantastic, exciting, exhilarating, stimulating and financially worth their while. On the other hand, they often have to do many things that are neither easy nor exciting! For example, working long hours (try 24/7) is normal for them, making personal sacrifices of your time, taking the rap when things go wrong, and giving others credit when they go right.

Leaders make tough decisions that not only improve but also transform organisations.  Often your decisions can adversely impact the lives of good, hard-working people.  So, as a Leader, you will be expected to steer your organisation out of chaos towards a calmer, more stable environment.  They take on tasks that others may refuse to do.  Firing people you like,  spending long periods of time away from your family and friends, guiding and encouraging people to retrain before it's too late, working unsociable hours, and having a work ethic that pushes and drives whatever the hour.  You can learn how to employ your knowledge, skills, luck and intuition whenever the need arises, without question or hesitation. Above all, Leaders are always ready to get things done.

Leaders often do not know the extent of a challenge in advance.

Doing what it takes is what Change Leadership is about. 


Survival in business is the priority above everything. They know that only businesses who live to fight another day have a chance of future success. Leaders acknowledge that failure is simply a hurdle on the way to success and can act as a rubber ball to bounce back further than they go down.

Leadership is a two-sided coin; you need to ask yourself whether you are prepared to accept both the benefits and the personal cost.  Often having to make personal sacrifices, which invariably impacts your private life, even when surrounded by a good team, wise advisors and supportive family. Nothing prepares you for Leadership more than doing it.  

Do not confuse Leadership with determination; you may well be determined and still end up underachieving. Leaders go beyond determination and step into the world of doing whatever it takes. You must have the capability and persistence to influence people and events and be ready to show people that your solution is worth all their hard work. Remember, Leaders gain their success through others, so converting them to act and embrace your vision is vital.

Leadership is about practising wisdom gained from actual experiences. So, Leadership is, first and foremost, an active art; it's not just about doing what you would like to do; it's about actually thinking through what you visualise, executing it well and delivering a result better than you promised!

So, if you think you have what it takes to become a Leader, get ready to be tested, all day, every day. Becoming obsessed by your markets, spending most of your time developing your strategy, and striving to delight your customers.

​Leaders must have the ability to transmit their vision clearly and be understood.  

 Only the converted will determine if you are indeed their Leader.

When someone with integrity openly shares their experience and wisdom, builds trust,  encourages people, and can convert them into embracing their vision - a Leader is born!

Once a Leader - Always a Leader.

Learning Leadership

Tough? That's Normal!

Leaders Thrive on Challenges

Leadership Requires Grit!

Failure? Learn to Bounce!

Practice Persuasion 

Focus & Listen - It Works!

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Lead People Not Process


"It's impossible -
it's what other people say!"

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"Queuing & Waiting is the most important business challenge of the 21st Century"
mr alex's New Book

"I finished reading your book last night. Really enjoyed it.  It was a great read and very informative. I liked the easiness of reading and the feeling of wanting to read a little bit more even when tired.  You certainly had your highs and lows in your career.  I'll pass it on to my Sons; I am sure it will help them on their life’s journey. "Really fantastic book and I would thoroughly recommend ‘it does matter’.

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