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Victoria Falls from the air

Victoria Falls 

mr alex on...
Giving to charity


B4-U-DO donate to a charity, and do your research; it takes a few minutes to check how the charity spends your money. According to THE WEEK (, donations were over £10 billion in the UK alone in 2017. However, the percentage of contributions to charitable activities ranges from excellent to abysmal. On the superb end, Charities like St. John Ambulance spend 87% of donations on philanthropic activities, 10% on fundraising and 3% on generating income.   On the other hand, The British Heart Foundation spent just 26% on charitable activities, 41% on fundraising, and 33% on generating revenue. Next time you reach for your smartphone to donate to a charity - give generously - but think B4-U-DO! Ensure you are not paying for an overpaid CEO, subsidising a bloated administration or financing expensive marketing projects. Ask yourself whether your donation is finding those you would like to help - rather than most of it going to those who run it. CEOs who run charities should demonstrate Leadership by delivering at least 80% of donations directly to their cause -  or run a private enterprise instead! If sports like Football can have a Financial Fair Play code, perhaps we need one for Charities.

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