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Victoria Falls from the air

Victoria Falls 

mr alex on...
Think B4-U-DO

Giving money to charity

B4-U-DO donate to a charity, and do your research; it takes a few minutes to check how the charity spends your money. According to THE WEEK (,  donations were over £10 billion in the UK alone in 2017. However, the percentage of contributions finding their way to charitable activities ranges from excellent to abysmal. On the superb end, Charities like St. John Ambulance spend 87% of donations on philanthropic activities, 10% on fundraising and 3% on generating income.   On the other hand, The British Heart Foundation spent just 26% on charitable activities, 41% on fundraising, and 33% on generating revenue.

B4-U-DO give your money to a charity; make sure you are not paying for an overpaid CEO, subsidising a bloated administration or financing expensive marketing projects.  Ask yourself whether your donation is finding those you would like to help - rather than most of it going to those who run it.  If a Charity is recognised as a Non-Profit by the Tax Authorities, the CEO should not get paid if they lead a profitable enterprise. CEOs who run charities should demonstrate Leadership by delivering at least 80% of donations directly to their cause -  or run a private enterprise.

If sports like Football can have a Financial Fair Play code, perhaps we need one for Charities?

Next time you reach for your smartphone to donate to a charity - give generously - but 

think B4-U-DO!

Watch this space B4-U-DO. More mr alex's comments are coming soon!

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