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About mr alex


mr alex's bio...

mr alex reading his new book

Travelling the road less travelled

By the age of 13, I was a Milk Delivery Boy, then served my Apprenticeship as a Printer, assuming my first Leadership role when I led a Union Strike - I was just 21. In South Africa, aged 27, I experienced my first business turnaround, reducing the plant headcount by 150 people; we closed down an underperforming part of the business to save a good amount. We could produce recurring profits in the previously loss-making industry in the process.

We transformed a state-owned unionised Government Printer in the UK, privatised it, and changed it into a profitable cash cow within two years. I led the fight to secure a £700m contract by ignoring management advice instead of working directly with employees. Within months we collapsed queuing and waiting, massively reduced waste material, and developed industry-leading customer service. 

After securing a multi-year production contract, the Board of my Fortune 500 company refused to build a new customer-dedicated near-site fulfilment centre, as designated in the agreement! So, I borrowed a friend's warehouse, utilised 100 temporary employees from his payroll, and created the world's first 'Virtual Factory' - within three weeks! Our 'Virtual Factory' resulted in over 600 new jobs in the UK and USA. When the Chairman discovered what I had done, he promoted me to CEO (UK).


I led the UK arm of a Global Software Documentation business that grew from nil to $1.2billion in sales in just seven years. I was selected as one of Europe's "Top 20 European Market Makers" by Computer Reseller News in recognition of the global launch of the IBM PC Companies, the first-ever PC clone (Ambra), using an innovative product fulfilment system. I received the Global Salesperson of the Year award in a Global Software Enterprise and was selected as a Top UK Business Person (UK Trade Magazine).


Disillusioned with Corporate politics and culture slowness and told by a new corporate seagull, "the days were gone when Alex Walker could do what he wanted to do". So, I made an offer to buy their UK business! I received the financial backing of one of the world's largest Venture Capital firms, but the seagull wasn't playing ball! He would not sell it to me; no reason was given - and so, being the sitting Chief Executive Officer - I resigned.  


A different Venture Capitalist approached me to advise on their underperforming manufacturing investment in Poland. So, after serving on the Board as a consultant, I moved to Poland (I don't speak Polish) and was appointed President and CEO. I replaced the entire senior management team with a smaller group of talented Polish executives, re-trained customer service employees in fabulous customer service, and multiple languages, ramped up export sales and introduced an open Leadership style in a previously restricted environment. I focussed on getting more out of the employees than the previous management, and it worked!

With over 40 years of experience in Leadership and having travelled the world climbing the greasy pole from Apprentice to Chairman and CEO. It was time to put something back - so I wrote my biography – ‘it does matter, and created my website - - aimed at helping existing leaders be better leaders and encouraging a new generation of Leaders. I am also a Mentor and enjoy working with high-potential people in diverse markets. I have mentored Leaders in Aviation, Medical Devices, and Retail Sectors. These businesses quickly become successful, diversified, online, profitable, and cash-rich. I help executives focus and develop their skills and knowledge -  by encouraging them to focus on their strengths, cajoling them to Learn, Listen and then - Do It!

Visit my Leadership Mentor Page. - your team of two - here.

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"Pick the best ones, give them a hard time
- but remember to build their trust"
Buy My Book!
 Read extended excerpts 
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it does matter new book
it does matter book from kobo
"I found it a fascinating read, especially some of your earlier history. 
I think the combination of autobiography and business lessons works well
and the 'it does matter' concept pulls it all together. 
All in all, easy to read and easy to follow, I felt there were a lot of practical lessons that business Leaders could put into practice."
Mike -
North Yorkshire
images below are from my book 'it does matter'