About
mr alex

Alex's approach to "Disobedient Leadership" has its roots in humble beginnings. Born in Edinburgh, this globally experienced entrepreneur led his first union strike at the age of 21 and successfully executed his first business turnaround by 27. Throughout his career, he has been involved in business closures, greenfield start-ups, and the introduction of unique global products and services. Alex's success resulted in hundreds of new jobs in the UK and the USA.

 

In England, Alex disregarded Head Office advice and instead collaborated with employees to implement changes that improved quality and customer service. This decision allowed him to outmanoeuvre the infamous late Robert Maxwell, attempting to secure a £700 million long-term printing contract. Alex recalls smiling at the irony of having turned down a job offer from Maxwell three years earlier, stating that he preferred not to work for a 'bossy bully'! Ultimately, Alex won the contract and, for good measure - established a significant business in Scotland.

 

When the Chicago Head Office denied his request to build a PC fulfilment centre, Alex took the initiative to set it up anyway, creating the world's first "Virtual Factory." Alex used working capital to avoid a balance sheet issue and borrowed a warehouse from a friend, who also employed the 80 people required.

 

Upon discovering Alex's bold move, his Chairman, John R. Walter, promoted him to CEO (UK). John even wrote the Foreword to Alex's book, "it does matter",  stating, "This critical reflection from Alex will be an excellent resource for you and future generations as the fundamental values of leadership and life do not change significantly over time."

 

Alex has held leadership positions in Europe, Africa, Asia, and the USA. He received a Fortune 500 Global Sales Award—an unusual achievement for someone typically considered a manufacturing type! After leading the first-ever IBM PC Clone launch in Europe and the USA, Computer Reseller News recognised him as one of Europe’s Top 20 Market Makers.

 

After successfully turning around a large Polish manufacturing business and facilitating a shareholder exit, the employees presented Alex with a beautiful watch inscribed on the back with the words, "Thank you for making us stronger."

​

For those already in business, aspiring entrepreneurs, or students of business culture,

be sure to get a copy of Alex's book, "it does matter", here.